Social Media Revenue
Generating Revenue from Social Media sites
The key to making money on YouTube is simple: make video clips that people want to watch.
Once your video clips have had a certain number of views, you’ll be invited to become a “YouTube Partner”. YouTube operates a profit-sharing system with its partners, splitting the advertising revenue from the ads shown before the videos.
The more people who watch your contributions, the more advertisers will pay to advertise alongside them, and the more money you make. It’s often bizarre and unexpected video clips that catch on and “go viral” and kick off an internet celebrity’s career.
JennaMarbles, for example, shot to YouTube fame after releasing a hair and make-up video in 2010. It was viewed more than 5.3 million times in its first week. Four years later, 14.2m subscribers, and 1.6bn video views later, 26-year-old Jenna Mourey (AKA JennaMarbles) has earned enough money to buy a $1.1m (£700,000) Santa Monica town house.